Friday, 31 October 2008

UK ad market will not grow again until 2010, says Publicis chairman

Mark Sweney reports that 'Maurice Levy, the chairman of Publicis Groupe, believes the UK ad market will not show signs of recovery until 2010 and has not ruled out redundancies in the French marketing services company's 3,000-strong UK workforce as the crisis deepens.' More from the Guardian here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.