Friday 24 October 2008

Searching for the Mobile Web

Erica Naone for Tech Review reports: 'Search technology has transformed the way that people use the Internet and has made piles of money for giants like Google. This week at Mobile Internet World 2008, in Boston, industry leaders gathered to talk about emerging technologies that might at last bring useful Internet search to mobile devices too.' Although online search advertising is huge, mobile search has the potential to dwarf online revenues. More here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.