Friday, 24 October 2008

Real Ad Men Talk About Mad Men

Wired.com is asking some real-world ad executives to talk about the show’s realism and relevance to the advertising industry today. This week, they spoke with Bill Tucker, CEO, and Brian Terkelsen, EVP, of Mediavest. More here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.