Friday, 31 October 2008

Microsoft Enlists Public to Create Latest Ads

Rupal Parekh for Advertising Age writes that: 'Submitting a video entails recording five seconds of footage using a webcam; simply state "I'm a PC," followed by something (non-obscene, naturally) you love to do. Individuals are then asked to choose a PC name, which will be displayed with the video.' More here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.