Friday, 31 October 2008

British ISP Orange Shuns Phorm

Jack Marshall for ClickZ reports here that 'British mobile operator and ISP Orange will not use behavioral targeting technology from Phorm to track its subscribers' Web activity and deliver ads to them' [...] 'The spokesperson did not discount the use of behavioral targeting technology entirely, stating, "We are open to finding new ways of using data that will provide value to our customers and to advertisers alike."'

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.