Thursday, 18 September 2008
Yahoo Partnership Wouldn't Raise Ad Prices (22%), Google Says
Wired describe here that Google has been pretty quiet in discussing the details of its search deal with Yahoo, but as antitrust scrutiny of the partnership builds, the search giant’s chief economist has taken issue with a study that claims the deal will raise prices for advertisers.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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