Thursday, 18 September 2008

Texting 'greatest driving risk'

Does anybody really text whilst driving?! The RAC Foundation asked 17 to 24-year-olds to drive in a simulator while writing or reading texts and found average reaction times slowed by 35%. Previous studies had found reactions were 21% slower among those who had taken cannabis and 12% slower among those who had drunk to the legal limit. More from the BBC here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.