This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
Tuesday 9 September 2008
Yahoo advertising network: relaunched and rebranded
The Guardian reports here that Yahoo has relaunched and rebranded its advertising network today, claiming that with a string of new advertising partners its network now reaches 80% of web users in the UK and Ireland. The Yahoo Network, through new distribution partners across search, display and mobile sites, has pushed its combined audience over 29 million unique users each month, the company said. Yahoo's new partnership deals include display ads on the social networking site Bebo, portals for Eurosport and BT, and search publishing with FT.com, Loot and Channel Five.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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