Tuesday, 9 September 2008

Yahoo advertising network: relaunched and rebranded

The Guardian reports here that Yahoo has relaunched and rebranded its advertising network today, claiming that with a string of new advertising partners its network now reaches 80% of web users in the UK and Ireland. The Yahoo Network, through new distribution partners across search, display and mobile sites, has pushed its combined audience over 29 million unique users each month, the company said. Yahoo's new partnership deals include display ads on the social networking site Bebo, portals for Eurosport and BT, and search publishing with FT.com, Loot and Channel Five.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.