Monday 8 September 2008

The Genetic Early Adopters

Technology Review report here that the first people to purchase their complete genome sequences can now browse their books of life. What has this to do with advertising you might ask? Well, you know how you get online surveys on health that are then used to compile marketing lists? Genetic profiles may well be offered on the cheap or for nothing in return for personal data.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.