Monday 29 September 2008

Users cite privacy concerns but don't get the legalities

Although more than seven in 10 Web users are worried about marketers tracking and analyzing their online data, many users mistakenly believe companies by law must let them know that their data is being collected or shared, a new poll from Consumer Reports National Research Center has found. More from ClickZ here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.