Tuesday, 30 September 2008
Phorm rolls out next BT trial today
When we had the government's verdict on Phorm's ad-targeting technology two weeks ago, and the Department for Business, Enterprise and Regulatory Reform had decided, in its infinite wisdom, that the service does not breach European data laws and is "legal, appropriate and transparent". More commentary from the Guardian here, ClickZ here and the BBC here. Also see here for BT's Webwise page.
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at firstname.lastname@example.org if you are interested in Ph.D supervision or consultancy services.