Sunday 28 September 2008

TV ad revenue could dry up by 2020, warns Ofcom

The Guardian reports the TV advertising market could collapse by 2020, according to research commissioned by media regulator Ofcom. The study found that the value of conventional TV ads could fall from £3.16bn in 2007 to just £520m in 12 years' time - a drop of 83 per cent - if some of the most dramatic predictions about the growth of the internet become a reality. Article here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.