Mark Sweney for The Guardian reports here that Diesel is celebrating its 30th birthday with a risqué ad that weds a montage of 1980s porn films with cartoon animations. The 120-second film has been dubbed Safe For Work XXX, a play on the commonly used warning tag used on pornographic material NSFW.The clip, created to celebrate the trendy clothing brand's "Dirty Thirty", is being seeded online today to promote a series of global parties starting on October 11. Developed by agency the Viral Factory, the viral features clips from a host of 1980s porn films, with animated overlays of people eating corn, playing the maracas, eating a banana and playing a pinball machine to mask the pornographic content.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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