Tuesday, 23 September 2008

Mobile big five band together on ads

The Guardian reports here that the five biggest mobile operators have struck a ground-breaking deal with the Internet Advertising Bureau in a bid to develop the nascent mobile advertising sector into a serious medium alongside press and TV. The deal will see the IAB launch a mobile advertising version of the authoritative twice-yearly PricewaterhouseCoopers report on the UK internet advertising industry, and includes the formation of a mobile steering group.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.