Adland comments: 'last week was a bit of colossal Microsoft mess wasn't it? We barely had to to pick our jaws up from the floor after seeing the Seinfeld & Gates "simple life" ads before they were yanked and replaced with the biggest "meh" testimonial ad you've ever seen.
While it looked hopeful for a moment - perhaps as Backman suggested the "Hodgman takeoff is the best idea they've had in a long time". But then Microsoft used the Hodgman PC guy from the Mac ads to make a point in the wrong way, big mistake.
There are a few rules of advertising - most which we break every day - but one you shouldn't mess with: When you are #1 in a segment you never ever mention the competition: You are not Avis, Microsoft - you are the biggest software company on the planet'. More here.
This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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