Wednesday, 27 August 2008

Microsoft 'in talks' with WPP

Microsoft is reportedly in talks with advertising giant WPP to trade its digital ad agency Avenue A/Razorfish for the ad-serving technology WPP acquired when it bought 24/7 Real Media deal. This would see a realignment of interests in that it fits Microsoft's ambition to crack the online display ad serving market fits and WPP's desire to offload the Open AdStream ad serving tool, which publishers use to display adverts on websites. WPP picked up the technology as part of its $649m purchase of 24/7 Real Media. Article in full from The Guardian here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.