Wednesday, 20 August 2008

The D&AD Annual 2008: 'Digital vs Anti Digital’

Adland quotes D&AD President Simon Waterfall commenting, “The theme of 'Digital vs Anti Digital' represents the evolution of the digital industry. Clients and creatives are moving away from ‘Can we do this technically?’ to ‘Should we do this for the brand?’. Digital design today is more joined up, more integrated and more about brand behavior than bits and bytes - what a great time to be a part of this industry." More from Adland here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.