Monday, 16 June 2008

Server farms and data storage

Whilst flicking through an old copy of The Economist I came across an interesting article describing the implications of Internet computing and the growth of data centres that keep stock of our information. To put this into context McKinsey and the Uptime Institute state that data centres consumed 0.6% of the world's electricity in 2000, and 1% in 2005. Articles in full here and here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.