Tuesday 17 June 2008

Remote Clicks That Do More Than Just Change Channels

The NYT reports that advertising on digital advertising is upon us. The system, operated by a company in Boston, Backchannel Media, was introduced in May in Boston at WCVB. The test offers viewers programs — and ads — they can respond to by using remote controls to click on icons they see on their screens. Each click sends a signal to the viewer’s personal portal — basically, a site where everything the person has expressed interest in is aggregated. Then, the viewer can look up more information there the next time he or she goes online. More here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.