Tuesday, 24 June 2008
Google and Microsoft to extend reach into traditional advertising?
Ad executives worry that Google and Microsoft, which is moving to bolster its capabilities in search and other areas of online advertising, will not stop there. They fear that the companies want to extend their reach into traditional advertising — transforming, as they see it, a business built on creativity to one controlled by the sterile algorithms of computer programmers. More from the NYT here.
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at email@example.com if you are interested in Ph.D supervision or consultancy services.