Tuesday, 24 June 2008

Agencies Adapt to Lack of Mobile Marketing Talent

"There are very few people that have experience in mobile, even fewer people that have experience in mobile marketing," said Maria Mandel, senior partner and executive director in Ogilvy's Digital Innovation group.

According to Mandel, where direct experience in mobile is lacking, a demonstrated interest may be sufficient -- especially if the candidate in question has worked in digital. "From an agency perspective, I would pick somebody that has interactive and a strong desire to learn about mobile than someone with a mobile marketing background, and train interactive," she said. More here from ClickZ.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.