Agencies Adapt to Lack of Mobile Marketing Talent

"There are very few people that have experience in mobile, even fewer people that have experience in mobile marketing," said Maria Mandel, senior partner and executive director in Ogilvy's Digital Innovation group.

According to Mandel, where direct experience in mobile is lacking, a demonstrated interest may be sufficient -- especially if the candidate in question has worked in digital. "From an agency perspective, I would pick somebody that has interactive and a strong desire to learn about mobile than someone with a mobile marketing background, and train interactive," she said. More here from ClickZ.