The internet has not yet lived up to its potential as a branding medium, Lee Clow, global director of media arts at TBWA Worldwide, today told the American Association of Advertising Agencies' Leadership Conference.
"Online advertising is still semi-nowhere," he said. "It's very intrusive and annoying and kind of the worst of our business in terms of pop-up and flash, and jump up and down." More from Ad Age here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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