Friday, 2 May 2008
UK Government to review increased level of online marketing to children
Earlier this month the Secretary of State for Children, Schools and Families, Ed Balls, announced a consultation to assess the impact of commercialisation upon Britain's children and young people. The consultation is part of the Government’s wider Children’s Plan – a blueprint for our children’s future - launched in December last year. More from the IAB here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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