Friday 11 April 2008

Targeted Ads Designed for You

New technologies are making it easier for advertisers to connect with their target audience, whether through the Internet, mobile phones, or television. Many of the companies that gave presentations this week at Venture Summit East in Boston, MA, are working on technologies aimed at making it easier for advertisers to reach specific audiences and measuring how well they respond. More from MIT's Technology Review here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.