Friday, 11 April 2008

Rickrolling and Viral

You can't have missed the latest fad, Rickrolling, of late. It has even made onto the BBC news! This began in 2007 Rick Astley became the subject of a viral Internet meme in which 13 million Internet users were tricked into watching the video for Rick Astley's "Never Gonna Give You Up" by posting it under the name of other popular video titles. The practice is now known as Rickrolling (see Wikipedia here). Other similar fads have been ads or promotions for films. Interesting eh?

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.