Monday, 31 March 2008
Why '08 Isn't Mobile's Year - Again
Advertising Age are carrying an article here commenting that each year since about 2000 -- and maybe even before -- has been wrongly touted as the year of mobile marketing. Still, as hardware progresses, their time will come. As Ad Age also note here, although geo-targeting has been promised for some time now, real developments are starting to occur, particularly with social networks and geo-targeted banner serving.
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at email@example.com if you are interested in Ph.D supervision or consultancy services.