Survey: Consumers Familiar with Behavioral Targeting, Don't Love It

Almost three-quarters of people responding to a survey said they're aware of behavioral targeting, though far fewer know it by that name. The results were published in a report, "2008 Study: Consumer Attitudes About Behavioral Targeting," that was independently conducted last month by TNS Global on behalf of consumer privacy organization TRUSTe. About 1,200 people participated. Seventy-one percent of respondents said they are aware information about their online activity is being collected by third parties for advertising purposes. However, only 40 percent said they know the term "behavioral targeting," says the study. More from ClickZ here.