Saturday, 2 February 2008

New Hondo ad

Honda's latest TV campaign features a car made of jigsaw pieces and a giant sculpture of an engine constructed from thousands of Rubik's cubes.

The TV campaign, which breaks on Monday, features Honda's engineers tackling a series of bizarre puzzles to showcase the innovative nature of the company's FCX Clarity hydrogen-fuelled car.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.