When the biggest broadcast advertising event of the year airs on Sunday, a large number of online players ranging from YouTube to Nielsen will be at the ready with user-enabled voting to ascertain the best and worst of the 30-second spot lot.
AOL will run its sixth annual Super Sunday Ad Poll with Verizon attached as a sponsor, allowing viewers to vote on their favorite spots. Video alpha dog YouTube will reprise its 2007 ad voting effort with a special channel at YouTube.com/adblitz. And social networking site MySpace has leaped in with a "Fans of the Super Bowl" ad viewing and voting section. More here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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