Wednesday 9 January 2008

IAB: Lord Puttnam interview

The IAb has this interview with Lord Puttnam where the Oscar winning film producer and “true believer” of the online medium, Lord Puttnam discussed his excitement about the digital revolution occurring in the advertising industry. He opened his inspirational presentation with this scene-setting quote;“When I was first in the advertising industry, I had the pleasure of working at CDP which helped define advertising. If I returned to the industry now, I would return to an agency like Profero.” Videos can be viewed here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.