Wednesday, 9 January 2008
Children fed the wrong message
Last night Channel 4 had an interesting report on the fast food ban and advertisers' shift towards product placement and online, particularly within social networks such as Bebo. Given that the online sector enjoys much laxer regulation, this is no surprise. Article here along with an earlier report here from September 2007 about selling to kids virtually.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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