This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
Tuesday 18 December 2007
Wrinkle, wrinkle, little star . . . Dove vs. Axe (Lynx)
Someone out there, empowered by easy access to the biggest megaphone the world has ever known (aka the internet) has spotted a glaring inconsistency in parent company Unilever's advertising. Unilever also markets Axe shower gel, aimed at younger men. The advertising for Axe is predictably laddish and features women that frankly could have come straight from those used in Onslaught: pouting, curvaceous, and instantaneously turned on by the merest whiff of shower gel. How well does this sit with Dove's "feminist" stance? More here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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