Want to know what online will be like in 2021? The IAB perspective.

Speaking at IAB Engage 2005 Bill Gates did some future gazing of his own. IAB chairman Richard Eyre asked him where he thought future advertising revenues would come from and would the internet be an important factor? His response was that because the internet would deliver all media and be an essential part of how we live our lives, that the future of advertising is the internet. Within the space of just two years it is already clear that, unlike ours, his predictions of our media future were merely a statement of fact. Brave new world indeed. Article in full here.