Saturday, 24 November 2007
Why is the iPlayer a multi million pound disaster?
The story of the BBC's iPlayer is of a multi-million pound failure that took years to complete, and was designed for a world that never arrived. More was spent on the project than many Silicon Valley startups ever burn through, but only now can we begin to piece together how this disaster unfolded. More from The Register here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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