Tuesday, 20 November 2007
Small U.K. Businesses Reluctant to Embrace Search Marketing
British businesses could be wasting an estimated £3 billion ($6 billion USD) on Web sites that cannot be found through search engines, according to research findings published last week. The report estimates 62 percent of small businesses in the U.K. are not investing in search marketing, even though 76 percent of those doing so report an increase in sales. More here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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