Tuesday, 20 November 2007

Adbusters on Globalisation

Blonder hair, faster cars, newer and cooler video games. Why is it that the same things that tantalize a consumer in San Francisco, California are also what those in Sao Paolo or Singapore aspire to? The answer is in advertising: instead of catering to the cultures that it targets, advertisers are shaping the minds of global consumers to think like a North American consumer. More here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.