Thursday, 1 November 2007
F.T.C. to Review Online Ads and Privacy
Most Web tracking is done anonymously, and marketing firms are typically aware only of the sites someone has visited, not their name or address. But as Web tracking technology grows more sophisticated, experts on digital privacy say it is inevitable that marketers will know not only which sites somebody has visited, but also who is doing the Web surfing. More here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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