In the wake of its successful bid to buy a chunk of Facebook and represent the site's overseas inventory, Microsoft can now kick back and enjoy being the exclusive source of display ad inventory on the hot social net. Can’t it?
Not really. As application incubators like RockYou and widget ad network newcomers like VideoEgg are quick to point out, the developers of applications for Facebook are free to monetize their page views any way they choose, including by offering sponsorships or accepting ads from large networks. More here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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