Rupert Murdoch has been vindicated in his purchase of MySpace. Although Facebook has been the talk of the town this year, Advertising Age (Digital) has the figures for users and visitors of all major social networking sites here that reveal MySpace has nearly as many visitors as the UK has citizens!
Taking a very different approach to the social networking phenomenon, Adbusters (link to Adbusters homepage, article only in paper form) inquires into the meaning of 'friends' online. Personally I find the incessant emails to be someone's 'friend' both annoying and aggressive. Adbusters takes this further and comments that we are now prizing quantity over quality where friends are collected and as such are exchanging intimacy for clever irreverance, conceit and e-jargon. They also note that diction is becoming shorter but sharper. Are we all now advertising copywriters?
This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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