Friday 15 June 2007

RNA: does the revolution start today?

Although I'd be stretched to make the link to advertising and current conceptions of new media I couldn't resist including this one. The Economist leads this week with a description of RNA and although normally measured in language, they claim RNA is 'Biology's Big Bang'. Although my knowledge of biology is shaky at best, I think it is fair to say that over coming years we are going to see more striking relationships between hardware, software and wetware. For those of a scientific leaning, the New Scientist has this report.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.