Sunday 17 June 2007
The End of Broadcast Television?
It seems like aeons since the soothsayers predicted the death of broadcasting and the rise of TiVo. Still, practice moves slower than fantasy. In the UK we have dramatic changes with the advent of Sky+ and Virgin On-demand. Slashdot has more on how users will influence scheduling, content and of course advertising.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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