Sunday 17 June 2007

Antique IT ads

Slashdot also has this report on ads for computers and IT related hardware from the past. Although tongue in cheek it is worth considering the impulse to the 'ideology of the new' and the modernist drive to optimal velocity on viewing them. Has anything really changed in 30+ years of advertising 'stuff'?
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.