This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
Thursday, 5 July 2007
Relevance, innovation and online advertising
Again, relevance proves to be the modus operandi of the online advertising environment. Advertising Age has this article in building technology to draw consumers in.
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