This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
Tuesday, 3 July 2007
All is not well with Malibu
Many brands including Dove, Doritos and Heinz have held user-generated ad' contests. Some even featured on the Superbowl ad' breaks this year (the most expensive ad space around). It appears though that Malibu have been rumbled and in a contest have selected their own professional work. More here.
No comments:
Post a Comment