I wrote another piece for The Conversation on Sky, Xbox and Verizon here. Asked to comment on the significance of behavioural advertising on television that utilises the room scanning potential of the Kinect, I linked this to ideas developed in my
Monday, 3 February 2014
Privacy and empathy in the living room
I wrote another piece for The Conversation on Sky, Xbox and Verizon here. Asked to comment on the significance of behavioural advertising on television that utilises the room scanning potential of the Kinect, I linked this to ideas developed in my
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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