Monday, 3 February 2014

Privacy and empathy in the living room

I wrote another piece for The Conversation on Sky, Xbox and Verizon here. Asked to comment on the significance of behavioural advertising on television that utilises the room scanning potential of the Kinect, I linked this to ideas developed in my
forthcoming book Privacy and Philosophy: New Media and Affective Protocol. In the article, I highlight that these developments are getting very close to displaying qualities of empathy, a premise discussed in depth in the book.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.