Saturday, 1 September 2012
Narcotics and branding
The book that I'm currently working on is exploring creativity in advertising, particularly in relation to affect, intensity, sensation and continental conceptions of "will". In exploring and hopefully deepening the literature on affect as it has been dealt with in the cultural studies literature, I have been examining the neuroscientific literature (or at least that which is readable yet does not reduce the field to banalities), particularly in regard to philosophical dealings with mind/brain/body. While familiarising myself with the some of the material on neuroscience and consumerism I stumbled across this fun site from the Genetic Science Learning Center at the University of Utah. Interesting, particularly as there are many stimulatory parallels between narcotics and brands in the brain's limbic system.
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at email@example.com if you are interested in Ph.D supervision or consultancy services.