Monday, 25 July 2011

What happened to podcasting?

It was only a few years ago I was receiving numerous dissertations about the future of new media, radio broadcasting and podcasting. Soon after, social media platforms such as Facebook and Twitter arrived and stole their thunder. An article from the BBC has some interesting figures revealing that podcasting is more popular than ever with more than eight million adults in the UK - around 16% of the adult population - having downloaded a podcast, with almost half listening to one at least once a week. Article here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.