Friday, 10 June 2011

Digital literacy

It's not reading that's the problem, it's writing.

This is the conclusion of the gaming industry who note a paucity of students able to write programmes. Where kids in the 80s (me!) wrote little programmes to create the most basic of avatars, computer science today is off the curriculum if favour of learning applications. An article from the BBC here notes that one solution is a tiny device called the Raspberry Pi. This is a whole computer squeezed onto a single circuit board, about the same size as a USB disc. It costs around £15 and can be plugged into a TV with the aim of making a computer cheap and simple enough to allow anyone to write programmes.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.