It's not reading that's the problem, it's writing.
This is the conclusion of the gaming industry who note a paucity of students able to write programmes. Where kids in the 80s (me!) wrote little programmes to create the most basic of avatars, computer science today is off the curriculum if favour of learning applications. An article from the BBC here notes that one solution is a tiny device called the Raspberry Pi. This is a whole computer squeezed onto a single circuit board, about the same size as a USB disc. It costs around £15 and can be plugged into a TV with the aim of making a computer cheap and simple enough to allow anyone to write programmes.
This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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