Sunday, 15 May 2011

PR warfare in social media

Don't be fooled by the curved edges and cartoonesque logos. Soft capitalism is still capitalism and competition. While we're all familiar with the use of social media for PR, less common are social media companies being caught engaging in questionable PR tactics. The Telegraph reports here that Facebook hired Burson-Marsteller, a PR company owned by WPP, Sir Martin Sorrell’s group, to place negative stories about Google in American press outlets. Since the admission, Burson Marsteller has terminated its contract with Facebook.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.