PR warfare in social media

Don't be fooled by the curved edges and cartoonesque logos. Soft capitalism is still capitalism and competition. While we're all familiar with the use of social media for PR, less common are social media companies being caught engaging in questionable PR tactics. The Telegraph reports here that Facebook hired Burson-Marsteller, a PR company owned by WPP, Sir Martin Sorrell’s group, to place negative stories about Google in American press outlets. Since the admission, Burson Marsteller has terminated its contract with Facebook.