Sunday 15 May 2011

The future of digital advertising... from 1994

The archives from Advertising Age have a gem of an article here with Edwin L. Artzt, chairman-CEO of Procter & Gamble Co, remarking on the future of advertising. Providing a timely reminder for how far digital advertising has "progressed" and how many of the the early discourses remain the same (all power to the user!), it's a useful piece for anyone seeking to know where we are in relation to the beginning.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.